2010 was a big year! Annie's Clothesline had our best year ever. We began 2010 by developing our logo and identity with a graphic designer. As a result we have a cool new logo and great colors to go with it. Work with him is leading us toward even more professional looking products by adding logo designs for our collections, new tags and labels.
Next, we tackled the website. We hired a designer from etsy to create a splash page for our site. Then we began implementation of a web redesign to go with it. The redesign is a never ending process for which I have to thank my webmaster, my father, for working so hard. Our site now includes pictures of our products on the left. When you click on the product you can see additional images of that product in the center of your screen. Our obstacle is that the large images take time to load so he is working on that now. Nonetheless you can still see more of what we have to offer in all of our collections.
We're still awaiting final sales from O'Child but we already know that we have increased our sales by over 600%! We have sales in stores to thank for that.
O'Child Boutique in Bloomington has been our top seller. We have had a presence in the store for a little over a year now. Second in sales in
Ballerinas and Bruisers in Zionsville. The patrons of that store love our coats. Speaking of which. My mother and co-owner made these beautiful coats for my daughters. Every where we go people are noticing them. Someone said, "What are those coats?" I had to say, "They are Annie's Clothesline!" Yes, we're heading for name recognition. The woman continued to say, "You don't see that in Bloomington. They look like they are from Paris." I said, "Well, now you do. And they're on sale at O'Child Boutique on the square."
The third store that sells our clothing,
Ragpickers in Jasper has also had success in selling our products. It's the cutest store in downtown Jasper and is a great destination for gift shopping.
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| A dress at Ragpickers |
We also did a decent bit of selling to friends and acquaintances as well as attendance at the Plainfield Tri Kappa Gingerbread Christmas craft show. We enjoyed the show and hope to attend again next year. We learned a lot from attending the show and it will help us in achieving our goal of attending the Country Living Craft Show in Columbus, Ohio in a few years.
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| Booth at Gingerbread Christmas |
Thanks to everyone who supports us. We love our business and we hope you do too. Expect to see more growth and visibility of Annie's Clothesline in the future! Happy New Year!
